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  • this is why i like the honda e... although reading this from the concept website is a prime example of the 'bigger is better' approach favoured by the people who make the decisions.

    Kohei Hitomi is the manager responsible for leading the Honda e project. He had to fight for the freedom to develop a compact electric car.

    “The biggest battle was internal,” Hitomi explains. “Many people, including management, had the opinion that to advance market share of electric vehicles, it is essential to overcome the negatives, the drawbacks of an electric vehicle, which is driving range.

    To cover that, people were keen to put in a bigger battery. A bigger battery automatically means a bigger car, and a bigger car means a more expensive car. To say ‘no, we want a small car’ didn’t fit in their minds, and that was the resistance."

    https://www.honda.co.uk/engineroom/electric/ev/honda-e-from-concept-to-production/

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