Oh yes. The i3 is an extraordinary thing. Carbon tub, skinny tyres, aero wheels, brilliant packaging, fab interior. No one bought one. See also A2 and Merc A class. All 3 should have changed the world, but buyers don’t like narrow, tall cars.
More like BMW don't want to continue making a car on a custom carbon tub that presumably makes little margin when they can shovel an ev drivetrain into existing SUV architecture and charge £80k for it.
which was pretty much exactly the case with the audi A2 wasn't it?
car designed to be compact, lightweight, fuel efficient, comfortably carry 5 adults.
the aluminium spaceframe + panels were uneconomical (i.e. not enough profit) to produce and A2 production was short-lived.
Oh yes. The i3 is an extraordinary thing. Carbon tub, skinny tyres, aero wheels, brilliant packaging, fab interior. No one bought one. See also A2 and Merc A class. All 3 should have changed the world, but buyers don’t like narrow, tall cars.