The car-buying public are as much to blame as the designers. The less aggressive non-SUVified, non-pedestrian crushing models are being phased out because people walking into showrooms weren't buying them.
And these are the people we give driving licenses.
Oh yes. The i3 is an extraordinary thing. Carbon tub, skinny tyres, aero wheels, brilliant packaging, fab interior. No one bought one. See also A2 and Merc A class. All 3 should have changed the world, but buyers don’t like narrow, tall cars.
More like BMW don't want to continue making a car on a custom carbon tub that presumably makes little margin when they can shovel an ev drivetrain into existing SUV architecture and charge £80k for it.
The car-buying public are as much to blame as the designers. The less aggressive non-SUVified, non-pedestrian crushing models are being phased out because people walking into showrooms weren't buying them.
And these are the people we give driving licenses.