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Yeah, it's like when a couple talk about something and then one of them gets ads for it and they think "ooh they're listening" and not that "ooh this thing that we just spent 4hrs talking about, one of us probably looked at on the internet"
hippy-
Indeed.
Or they're talking about it because a friend / colleague mentioned it, and had been looking at it, and some algo identified a pattern that when people browse that sort of thing, they must talk about it, as people in their network search it a day later, so they decide it's time to start spamming adverts for it.
NotThamesWater
It's also browsing history / clickthroughs / engagement of people that you are directly and tangentially linked to.
That's the really insidious part, that you can't do anything about at all (short of installing all the scripts & ad blockers / cookie managers on all of the devices of all of the people in your wider network, and encouraging private & proxied browsing) . It's also incredibly valuable to the platforms.