• I'm not sure that's helping their cause.

    Nothing they're doing is helping their cause. It won't change anyone's behaviour in any way, it'll just be mildly annoying to a few people and get a few headlines. Still, they probably have a good giggle whilst feeling incredibly self-righteous while doing it, which is something positive.

  • It’ll definitely make some people think twice about buying an SUV if they live in an area where the deflating is consistent enough.

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