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Sumo
Stonehedge
One of my customers is launching a new product this week and was planning on dropping a large amount of money on adverts and influencers. They're in a panic about what plan B is if Twitter goes up in smoke. There is no plan B.
This is really fascinating to watch, albeit with the sad twinge that livelihoods are on the line for some. Twitter is an awful and toxic place but a lot of companies and people have come to depend on it for income and influence.