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christianSpaceman
It was $8/mo.
So 10mm users would be just shy of $1bn/year.
But, yeah, little chance of that happening even before the recent fuckups.
I read elsewhere that there were only ~2300 unique advertisers on Twitter even before all of this shit kicked off. FB have >3M unique advertisers so my guess is this opportunity is what Musk saw in Twitter (if it wasn't just an impulse "because I can" purchase.)
(I wouldn't know about Twitter adverts, the client I use shows its own adverts at the bottom of the screen, that don't get in the way, and I've never seen a promoted tweet or had tweets display in anything other than chronological order.)
I think technology is ripe for a middle ground between batshit-insane-mega-capitalist-Unicorns and donation-or-patreon-funded-OSS.
Imagine Twitter run as a not-for-profit with minimal advertising, a sensible sized workforce that will never make it big with options but will have decent benefits and work culture, etc and a genuine goal of removing hate-speech and misinformation.