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seems he likes to reinvent the wheel rather than worry about any lessons learned from internal knowledge
He's also happy to pull the wheel off the vehicle while it's in motion, fire the driver when they complain, supported by a large number of the passengers who are now accusing gravity and momentum of being inventions of the evil mainstream media. Also, if Musk says square wheels would be cool, he must be right, do not question the god genius.
Strategy appears to be throw enough ideas at the wall and some will stick, time will tell I guess but yeh, seems he likes to reinvent the wheel rather than worry about any lessons learned from internal knowledge