Big_Ted-
Dishy Rishi? Ready 4 Rishi? Plus all the carefully posed instagram photos etc.
Not curated my arseI'm not saying that he isn't marketing himself. Every politician does that. But 'Boris' has been a character for a decade+, to the point of messing up his hair before going on stage and the dangling on the zip wire waving flags. But it's well established enough that people know the character and either like it or don't.
I don't think there is another [successful/mainstream/UK] politician that has curated their persona as much as has been with Boris (tm).
If he were interested and capable of becoming a serious politician then the Boris character would still prevent it from being believed. I don't think that's the case with many others, including Beyonce/Rishi
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duncs
they have uncommon first names so people use them. I get that Boris is a character, but the character is so synonymous with being a fucking clown that the name is as much a term of derision as it is endearment. If you like Boris you call him Boris because you like him. If you think he's a cunt you call him Boris because you think he's a cunt.
I don't think Rishi is curated any more than Sadiq. They're just the only people with that name in mainstream UK politics.