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In 2017 & 2018 my previous employer entered the Travel West competition, which is not exactly what you're after I don't think, but the aim was to incentivise cycling and other green(er than individual cars) methods of commuting. Build up points or kudos or something for every mile travelled, and possibly some vouchers or something for the winner, both company and individual?
si_mon628
Thanks both. I'm thinking more of an incentive scheme to encourage people to cycle? Could have imagined it, but I thought I read about it maybe 3 years ago or so.