Electronic & Hydraulic Shifting (Di2, Ui2, customisations)

Thanks! :)

Yeah, I'm just one guy - and cycling isn't my day job :).

I started the site because I tried to build a Di2 bike and couldn't easily find Shimano information/tutorials. Besides the dealer manuals there was only Carlton Bale's page (https://carltonbale.com/shimano-di2-everything-you-need-to-know/).
It's a great resource, but it's just one page.

So yeah... I started to decipher Shimano's manuals and translate them into a bit more human readable formats... and things took off from there.
I work on the site every evening. Sometimes more than others, but the goal is to make it that 1% better every day.

It took me a while to figure this out, but my goal with the site/instagram isn't to make money, and I'm not trying to turn that into my main source of income. That allows me to focus on actually helping people and I don't have to post things like "These five things Shimano doesn't want you to know!!1?1". Sure, there are some affiliate links on the site, but they're not all over the place . No ads either, and there never will be :).

Shimano (EU) and PRO do help out - I have some great contacts and they gave me access to their TEC platform. In the past, Shimano has sent me parts (RD-R8050/DA cassette/FC-R9100-P, rotors, etc.) and let me take home a Wilier Filante SLR with 12sp DA and their C50 wheels (for ~5-6 weeks).

I'm trying to get my hands on a 105 Di2 bike, because that'd be fun. Also interested in their e-MTB "free shift" and "auto shift", but when I visited Shimano EU last month they only had three e-MTB demo bikes - and all were out at dealers/conferences/etc.

At the moment I'm taking apart a (broken) RD-R8150, working on the Di2 'cheat sheet', and will install 12sp Ultegra on my bike next month.

Hi! Ask me anything :)
(and Hi Swedeee! I've seen you before, but don't remember where:))