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After the fact.
A common theme in industries nowadays is to introduce half baked products and then expect consumers to suss the bugs out for them. It used to be the case that along with R&D there would be thorough testing of the product. Products would also have had very specific applications. We see little of it these days as everyone's out to take shortcuts. It's perhaps understandable that there's more access to tech and processes than ever before thereby levereaging the ability to design and create more novel products. Still, a lack of rigour and testing of a product should not be excusable.
Seeing where the discussion is going, Rapha is looking in the wrong place for any sort of quality engineering. We don't expect competition with FANG but then again anyone with fair valuation of their salt would know what sort of salary to expect and what Rapha should offer. But Rapha should not expect applicants to do Rapha's work for them.
Rapha you strike me as an immature organisation. After all these years that you've been in "business". Firstly you are better off enlisting the services of a third party than making a pig's ear of your product in the hope that users will beta test for you. There's so much competition, why should I engage with Rapha? Because of what exactly..