Rapha - A few Technology Roles (Infrastructure, Data, Mobile and Platforming)

Really fair and considered questions.

If you are a clothing brand why are your creating your own web/tech stacks?

My response would be that we are not a volume based retailer and want to focus on aspiration and experiences for our customers and aim for loyalty. With it's on the ground focus with the RCC and partner cafes, the community plays a huge part in our offering. Very few brands offer this. The gluing (middleware) together of best in class services offers us the ability to make a different customer proposition in our view.

To be honest with you anyone who can do these couple of jobs can end up 'owning' Rapha. It isn't impossible. Is that what you want? How much is cyclist offering for pay?

Not entirely sure that I understand your last question. It is possible to own/purchase garments from Rapha, but there also seems to be a clear Venn diagram with overlaps with technology workers and cyclists. Working here offers you the ability as a customer and someone passionate to make a difference to a brand using technology. That is not possible at a volumetric centred business.

In terms of compensation, we try to remain market competitive, but are unable to offer technology competitive salaries (fintech, fang, services, vc). I would also say a cyclist would be able to get the benefit of working at Rapha versus an individual that does not cycle. There are not that many technology focused jobs in e-commerce within the cycling market. I know this first hand as someone that pushed hard for a job here..! We get time to ride each week, clothing allowance and a subsidised top-notch mechanic in the office (hi Bart if you read this!). All of these are tangible to me.

Any more questions ? I am happy to answer as honestly as I can!