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Yep. Noticed that myself with similar excessive price gap. Odd really as it discourages you from ever browsing there and browsing often results in customers buying more than they intended. The tills are always at the very back of the shop so it takes a strong willed customer indeed to not take a peak or two at other stuff on the way through.
Their bargain bucket end of line baskets used to be awesome at times. I once saw a pair of Pace RC30 forks in there for £65.
Not epic but definitely WTF. Halfords two-tier pricing. Went to buy a bike helmet for my daughter having looked online. £13.21 on the website, £20 in store with no explanation. Fortunately I'd clocked it and pointed it out at the till to get the lower price, but seems pretty sharp practise