For British Cycling in particular, they're accepting sponsorship from a company that contributes to things it campaigns against. It's like when WWF started promoting NFTs (before an embarrassing 'it was just an experiment'), or when the anti-fracking Green Party cosied up to friend of the fracking industry, Jo Swinson.
For British Cycling in particular, they're accepting sponsorship from a company that contributes to things it campaigns against. It's like when WWF started promoting NFTs (before an embarrassing 'it was just an experiment'), or when the anti-fracking Green Party cosied up to friend of the fracking industry, Jo Swinson.