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Isn't that just noise cancelling but you reinforce the bit you'd normally cancel? Other
side of the same tech/coinApple have been doing that for a while with the Transparency mode (i.e. earphones in but it doesn't noise cancel). You can tweak the audio profile in the hearing/accessibility settings
I'd imagine the only thing different with the Jabra is that they're selling it as a medical device
duncs
https://www.jabra.com/hearing/enhance-plus
Basically what these are
Probably Apple will do the same thing eventually and pretend it was their idea