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birofunk
https://www.nnormal.com/en_GB
Kilian Jornet's backed Camper Shoes new brand "Nnormal" launches today. Emphasis on renewables.
Looks as if they will be standard pricing for trail shoes these days 🙄, but being Kilian backed, I hope they'll be worth the money.
He just smashed the UTMB in a prototype pair so that is some good marketing, but he's also smashed many other races including the UTMB in other shoes so that's more about him than the shoes on his feet.