Hulsroy's Hustle

Ride/die

Ride until you die

His mantra is “KØRDØR”, translated to ‘ride til you die’. He discovered it written on the asphalt at the top of a gnarly climb during a ride prior to a Danish national road race. Right at that moment of exhaustion, he realized what cycling meant to him. “I sincerely hope I can ride until I die. And that all my friends and family can too.”

https://www.stridsland.com/jespers-hulsroy/