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My friend and I popped by the Covent Garden store last weekend in the late afternoon. We both just wanted to take a look at the moonswatches, with no intention of buying. We stood by the exhibition box discussing the various colours for less than 15 seconds and the security walked up to us with arms making a cross and yelled "SOLD OUT. SOLD OUT." We felt intimidated and left immediately. If they don't want customers to even look at their watches on display, they might as well put them away.
Rant over.
Queue outside the Frankfurt branch of Swatch today- presumably waiting for it to open, and (further assumption) because of Moon Swatches.