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This changed slightly with the new Pelago 39 starting to feel closer to a Rolex but still 100% Tudor.
edscoble-
I guess there's less reason to worry about affecting sales of the main brand at the moment as they can't make enough to satisfy demand by such a large margin.
I think dating back to the 70's Tudor was an option if you wanted the oyster case but couldn't afford the Rolex movement. Pretty decent option really. Now it still seems a bit confused, from the point of view of a Rolex owner.
Airhead
I'm sure they just had to differentiate from the main brand, Rolex. Can't be any other reason why they were turning out the kind of watch they were known for in the oo's