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a majority of brits wanted to see tax increases to pay for public services
Of course they do, as long as it's a tax on someone else (CitY fAt CatS). A majority of Brits also consume more in public services than they pay in tax (per FullFact I think the average person covers about 90% of what they receive).
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I'm not sure share your cynicism. I only have anecdata from what I do for a living but a lot of the rich people I work with are pretty adamant that they should be required to pay more tax. A lot of the middle earners too.
But maybe you're right. I'd love to see the same poll but split by income levels and with more specific questioning around their own taxation.
Its even more confusing than that. Pretty sure I saw some polling last year showing that a majority of brits wanted to see tax increases to pay for public services.
Edit: HEre we go https://www.ft.com/content/bc07381f-fa73-4552-860e-576d640cb90e