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No that's just to make you walk around the shop more, so that you pass loads of other things and hopefully pick them up and SPEND MORE. Fucking supermarket bastards. They shake it up every so often precisely so that people cannot just pop in and pick up exactly what they need, ideally you'll always leave with some extra shit you hadn't anticipated buying.
My local supermarket has moved everything.
It took me years to learn where everything was, and now it's not there anymore.
They claim that there is some new law that requires retailers to make supposedly 'unhealthy' items difficult to find - hence they have effectively hidden all the stuff I choose to cook with.
Double cream and Parmesan are impossible to find.
Twats.