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bigshape
@abr
I think it's a good idea - if there are plenty of kids cycling to school it might make the staff consider their pupils' safety and take some action.
I have a feeling as mentioned above, parents won't take any notice of a letter, but if the video was shown directly to the kids it could stick.
I'd keep the letter focussed - not mention anything other than showing the video to the kids, and avoid mentioning the parents altogether.
Fingers crossed you get some positive response.