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@Pierre
I'm not denigrating elements of any culture. Our bike shop's in Peckham (well, Nunhead, but fewer people have heard of it), a brilliantly diverse area, yet most of the applications I get are always from straight white men. I recruit on talent and team fit. The mechanic leaving is the only non-binary person in the team at the moment.
So I want to ensure a) people will share the job ad far and wide and b) I want to encourage applications from as diverse a pool as possible.