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Edit: here’s the link that may be helpful for writing job adverts: https://www.gov.uk/employer-preventing-discrimination/recruitment
Discrimination in job adverts
You must not state or imply in a job advert that you’ll discriminate against anyone. This includes saying that you are not able to cater for workers with a disability.Only use phrases like ‘recent graduate’ or ‘highly experienced’ when these are actual requirements of the job. Otherwise you could discriminate against younger or older people who might not have had the opportunity to get qualifications.
You can treat one group or candidate more favourably if two candidates are both able to do the job, but one has protected characterises and one doesn’t (in the aim of increasing diversity), but maybe not putting it in the ad
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I wonder why someone would have a problem with that...
Quite. I'm a straight white male and I'm completely ok with being marked down for this fact given my massive privilege being in this position in the first place, but as above, I don't think you can really explicitly say you're looking to discriminate against any one group. Just protect yourself is all. "looking to promote diversity" as opposed to "not looking for..."
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The problem is with your statement.
In fact I still don't understand where you are coming from. You seem to implicitly denigrate elements of local culture. People are the product of a local culture and those are the sorts of people you will find to work with. If you are keen on diversity why bring the question up in the first place?
Wow. Yes, I "ought to be picking candidates on merit", and I hope I do.
But not merit alone - given my acknowledged bias as a straight white man myself, in an industry full of them, I'm keen to make the team in my shop as diverse and inclusive as the customers we serve.
I wonder why someone would have a problem with that...
Of course I'm aware I'm sounding defensive here. I'm not sure of a better way to phrase it, but I'm not looking to discriminate, just trying to make sure that people who aren't straight white men are especially welcome to join us.