the designs/IP and Brand still have a value if you are starting a bike brand from scratch, which contrary to popular opinion is way harder than people assume especially if you are dealing with Taiwan or Italy.
They do seem a bit naive to dealing with manufacturers though from reading their website, but good luck to them, at least it wasn’t bought by Planet-X.
Pre Covid/Global supply bike chain issues/Hambrini the brand had legs
still see people ragging their Palace’s round Palace...
the designs/IP and Brand still have a value if you are starting a bike brand from scratch, which contrary to popular opinion is way harder than people assume especially if you are dealing with Taiwan or Italy.
They do seem a bit naive to dealing with manufacturers though from reading their website, but good luck to them, at least it wasn’t bought by Planet-X.
Pre Covid/Global supply bike chain issues/Hambrini the brand had legs
still see people ragging their Palace’s round Palace...