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My primary annoyance about w3w is that is a private for profit initiative. You have to pay a license fee to use it in an app. I discovered this when I wanted to use it at a company a few years ago...the quote I recieved was eye watering.
Secondary to that is that it's just a mild reworking of already existing open source global grid identifier systems.
This sort of shit shouldn't be monetiised.
If their software is not great either, then fuck those guys.
Not sure where best to share to discuss, turns out W3w isn't so good afterall.
https://twitter.com/cybergibbons/status/1565251281043836928