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Scarcity / exclusivity is the desired business model, it seems. Zenith were trying to make out that they're like that too for whatever Chronomaster it was they released recently. Even though no-one of any size other than Rolex and PP are actually scarce.
Going to go look at those GS over lunch, will post pix.
Regal
Soul
I just want to give someone my money. Why do they have to make it so difficult.