He could save himself an absurd amount of time by making a proper site and have stock levels clearly displayed.
My hypothesis is that the current system puts a lot of people off and that is actually the point of it, as a one man operation he's likely as busy as he wants to be and would rather process a dozen orders the way he does than 3 dozen the way it could be done.
Don’t think Peter is a one-man. He has shipping help at the very least.
Lovely chap but making it annoying to order isn’t a great business model. And when someone decides to set up in direct competition, I doubt he’s going to be relieved!
My hypothesis is that the current system puts a lot of people off and that is actually the point of it, as a one man operation he's likely as busy as he wants to be and would rather process a dozen orders the way he does than 3 dozen the way it could be done.