Tbh I don't think it's a bad policy but it's a drop in the ocean and the weakness of it betrays a poor grasp of communication strategy.
I get that the strategy is to drip feed various policies to deal with the cost of living crisis on a daily basis to make it more difficult for Tories to criticise.
But after Brown did his bold intervention we needed to respond to that by being bold too. Otherwise it looks watered down.
It's a start, is the best I can say. It's not a bad policy. But compared to what we need the delivery is beyond lacklustre.
Tbh I don't think it's a bad policy but it's a drop in the ocean and the weakness of it betrays a poor grasp of communication strategy.
I get that the strategy is to drip feed various policies to deal with the cost of living crisis on a daily basis to make it more difficult for Tories to criticise.
But after Brown did his bold intervention we needed to respond to that by being bold too. Otherwise it looks watered down.
It's a start, is the best I can say. It's not a bad policy. But compared to what we need the delivery is beyond lacklustre.