They currently have a PP Nautilus, a Rolex Daytona and a GMT Master II in the window. Make of that what you will.
Might be this dude
We’ve got a very good customer with a platinum Rolex, which is probably worth about £50,000 or £60,000,” said Peter Kenyon, the company’s chief executive. “He’s a builder and when his cash flow is short he gives us the Rolex, borrows between £10,000 and £20,000 . . . pays interest at 2 per cent a month, then pays us back when his cash flow improves.
Quite possibly. The Daytona was priced at just short of 50k. It looked like it was available to buy but I've never been in there to ask about anything in the window.
Might be this dude
https://www.ft.com/content/d2ed0b8c-38d1-4e07-8e7b-206a18b28035