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There's something about the long-ass Instagram caption of the rider on an 'ultra' who needs to call out all 5 bike, nutrition, kit, bag and shoe sponsors and dial up the drama and suffering of being on a long bike ride x100 that slowly eats away at me.
I get the sharing of the approach for new people who might want to try it, but Christ some of them make it look miserable. It's also fun, eh.
honk
Doesn’t use social media is already my 2022 fav rider!