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Don’t know how they are paying for sponsorship, but assuming it’s a lot, I really don’t begrudge them putting their name as title sponsor.
Other examples:
Amstel Gold
Binckbank tour (Benelux)
Amgen Tour of California
Aviva / OVO Tour of BritainIt’s possible that it could have been Zwift Tour de France Femmes, which would have been worse. Title sponsor name order makes a difference.
Oh I'm not trying to have a go at you! The fact that they have a Woman's Tour de France is pretty amazing to me. Them having to add the wanky suffix just feels like it takes away the importance about it.