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No worries, all good here, it was a genuine question!
I'm loving the race too, I'm just struggling with everyone talking about it being historic and groundbreaking as if they haven't already had 30 editions in one form or another. Is Zwift paying the journalists and presenters to create this illusion?
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Don’t know how they are paying for sponsorship, but assuming it’s a lot, I really don’t begrudge them putting their name as title sponsor.
Other examples:
Amstel Gold
Binckbank tour (Benelux)
Amgen Tour of California
Aviva / OVO Tour of BritainIt’s possible that it could have been Zwift Tour de France Femmes, which would have been worse. Title sponsor name order makes a difference.
What actually is the groundbreaking territory? The fact that they have to add that wanky Zwift suffix?