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Exactly. Media strategy MATTERS. It's what means people still associate Corbyn with the Russkies and why Starmer is having to fight so hard to stay still when Johnson can get utterly tanked with a KGB agent and the red tops barely bat an eyelid. People see words like 'radical' and they recoil.
Think about New Labour. Barely a mention of the Bank Of England in the 97 manifesto, but so important to Blair and Brown that they made it independent in the first week of office. What you sell to the public is bland so you can do something bold when you're in office.
A couple more for good measure.
The left of the labour party have still not managed to emerge from this slander.
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