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marcomarcos
I was reading an interesting theory on this earlier. The client journalism papers that support the Tories, so the Mail, Telegraph et al, are chasing more and more online revenue from US readers, so they are focusing more on what matters to right wing US voters than they are on UK voters, hence 'woke', obsession with gender, climate change denial, etc.
This is increasingly putting them out of touch with what matters to their core voters and it'll be interesting to see how long it takes the Tories to rectify it.