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I was reading an interesting theory on this earlier. The client journalism papers that support the Tories, so the Mail, Telegraph et al, are chasing more and more online revenue from US readers, so they are focusing more on what matters to right wing US voters than they are on UK voters, hence 'woke', obsession with gender, climate change denial, etc.
This is increasingly putting them out of touch with what matters to their core voters and it'll be interesting to see how long it takes the Tories to rectify it.
andyp-
That does make sense but not sure quite how to square with all the Russian influence in/on the Conservatives - I’m struggling to see them winning noughts and crosses with first move, let alone 3D chess
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I understand the same is true of the Guardian only obviously it's the US left. The Guardian's decision not to impose a pay wall makes them additionally vulnerable.
Certainly as of 2007 both the Times and the Guardian's online offerings had larger US readership than UK https://www.theguardian.com/media/greenslade/2007/aug/03/moreamericansthanbritsread
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The Telegraph generates less than 3% of revenue from the US
Big_Ted
brokenbetty
marcomarcos
Like Rory Stewart, Tugenhat is a through and through Tory but is considered too woke despite voting record and army background.
We are waaaay through the Looking Glass