Rumour has it that they've a major new sponsor lined up, possibly announced on the final rest day, who will significantly increase their budget for next season. They wouldn't have got this without the exposure they get by riding the Tour.
Franck Bonnamour has been anonymous this year. He was on the attack constantly last year, and I think he won the overall combativity prize, such was his positive impact on the race.
Rumour has it that they've a major new sponsor lined up, possibly announced on the final rest day, who will significantly increase their budget for next season. They wouldn't have got this without the exposure they get by riding the Tour.