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That is helpful! I think I'll ring the trade shop and ask what they can do off of retail on behalf of my builder. I can play the 'my builder doesn't have a trade account with an you as he normally fits Howdens'
Edit - just looking at my invoice again. It does have 50% off but this is not really anything as the entire shop has that off everything all the time. Some marketing ploy. So I'm treating the right hand column as the start price
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This isn’t going to necessarily be helpful - but as to the inner workings of Magnet discounting - this is from 2019 - when I spec’d ikea and my builder said his guy at magnet would price match - with a 75% discount - it was fractionally more than ikea . Just cabinets and doors no appliances. I went with it.