What time is it? Watches and horology

Awful awful numerals/typography. Absolutely horrific. Clearly done by someone who has no idea what they’re doing. Embarrassingly bad.

For a novice what's the issue? The fact that it looks like a weak Explorer rip-off or something else?

I checked, RANGER is what you get when you type it in Arial in open office.
At least to my uneducated eye.

But who would expect a watch brand, from a country that has zero good (font) designers, to do better?