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I think the pick-up thing is driven by tax rules making them more desirable as company vehicles, along with manufacturers making them refined enough for everyday use.
I reckon 50% of contractor trucks at work have never seen a building site and never carried more than a hatchback could manage.
Dramatic_Hammer-
Possibly. But maybe they don't want a load of gypsum and building dust floating around the cabin space they and their family use.
The tax benefits for a pickup over here are the same as a van.
Out of curiosity are we including all of those campervan cunts into the SUV box? The sort who'd rather give money to a German multinational and chain supermarkets than a local economy so they can rock the new status symbol - moving a massive diesel van with a tonne of extra sound dreading around instead of a 1.0 turbo hatchback.
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In this country yes. Because they're a commercial vehicle you don't pay BIK tax. This is why mercedes rebadges navaras and adds a plush leather interior.
In the US the tax breaks are huge. An entry level F150 costs about the same as a golf.
hugo7
Bobbo
I'm sure I read something about American pick up buying habits that showed that most of the people who bought them only used the extra space/pulling power/whatever considerable less than they thought they needed, and people that actually needed that used older trucks that are actually good at it. I imagine the story is similar with SUVs and unfortunately more and more pickups over here. Maybe a decent 4x4 sharing network and practical or less cars all round.