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I wouldn’t be surprised if the Bullitt XL is only targeted for businesses.
Yea, in the FAQ they state exactly that.
We firmly believe that the Original Bullitt meets the existing demands from families so this one is for the professionals.
Currently we have no plans of producing accessories with child carrying or personal use - this Bullitt is designed with professionals and businesses in mind.
I'd personally choose based on the size needed. If you want something massive, go for the UA XL, if you want something smaller, go for the standard Bullitt. I've not ridden the Bullitt X (has it been released yet?) but prefer the UA XL to the standard Bullitts I used to ride for work. Although to be fair the UA is higher spec and better maintained.