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Because, as the link above shows, if you're a higher rate tax payer than you can claim back some tax too, and that doesn't stop the charity claiming the extra money it can get.
Example 1:
Basic rate tax payer donates £100 to charity and ticks the "Gift Aid" box.
Charity can claim an extra £25 (25p in the £).
Tax payer can't claim anything back personally in this case.Example 2:
Higher rate tax payer donates £100 to charity and ticks the "Gift Aid" box.
Charity can claim an extra £25 (25p in the £).
Higher rate tax payer can also claim the difference in tax rates (currently 40%-20%=20%) of the total amount (£125 as it includes the original uplift). £125 * 20% = £25.It's a perk of paying the 40% tax rate.
If you haven't been doing it then you could get a fair chunk of cash back from the Government just for submitting a few Self Assessments. (I have to do one each year anyway so it helps lessen the yearly tax bill.)
Only if you do Gift Aid. If you don't, you can claim relief on your donations.