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Excellent, just the sort of answer I was looking for.
Their prices - I guess it depends on how much that same off the shelf movement would cost in a watch from a lesser brand? I've got a Seiko that I liked the colour of. The plain steel and blue version of the same model cost about half when I bought mine. Meaning I paid a 100% premium for aesthetics only. I don't regret it, but of course, there comes a point where paying extra for having your movement in a nicer looking case just becomes silly.
For the sake of argument, would there be any reason to consider Sinn watches gimmicky in any way? I think the 756 range look like a lot of fun. But of course, there could be a very good reason why nobody else seems to be doing two instead of the usual three sub dials.
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Their prices - I guess it depends on how much that same off the shelf movement would cost in a watch from a lesser brand? I've got a Seiko that I liked the colour of. The plain steel and blue version of the same model cost about half when I bought mine. Meaning I paid a 100% premium for aesthetics only. I don't regret it, but of course, there comes a point where paying extra for having your movement in a nicer looking case just becomes silly.
Movements aren't everything - depends how much it matters to you. Nothing at all wrong with the Sellita / ETA movements at Sinn's price point, and also it often doesn't follow that an "in-house" movement in another brand is necessarily going to be better.
For the sake of argument, would there be any reason to consider Sinn watches gimmicky in any way?
Don't think so. They're quite WYSIWYG. You could maybe argue that the recent limited run 556s that copy the Rolex Oyster Perpetual colours were a bit gimmicky, but they look quite nice I think.
Sinn are good watches. They are definitely interesting from a watch enthusiast perspective, being identifiably German and very "tool"-focused. They started making pilot's watches and navigation clocks, and have gone on to design and produce quite a few watches for special forces, police, firefighters and so on.
Nowadays they use off-the-shelf but good quality Swiss movements and then apply their own design and some unusual tech - eg a dehumidifying system that prevents fogging, and their hardened "tegimented" steel cases. Hard to think of another brand with better all-round tool watch credentials or a more function-first design approach.
Has been some criticism in some quarters of their prices rising, but pretty much all watches have gotten more expensive over the last five years.