• but it is the tackiest design in the groupset world

    Good lord!

    Which series? Red, Force or Rival? All of them?!

    I can’t agree(admit to myself) with you since I’ve owned all of them.
    But some one did highlight the similarity between the red axs crank logo design and the old Rival logo design and I admit it was hard to unsee

  • i must admit not studying all the range in detail.
    for sure Red is the most acceptable as it has subtleties and a more visible materail quality, but the general vibe is pretty masculine, agressive, in short : very BMW, and it was clearly aimed at a certain market. Good for them that it succeeds but in essence it is not a design that i enjoy.

  • in short : very BMW

    Lol’d at this. Now that you say it, you’re kinda right.
    Obvs I’m just messing, I don’t have that strong a love for the aesthetics of any of them really.
    What I need is full wireless di2 but with a design that’s identical to da7800.

    I think the current Red axs group looks good but I think it will look pretty dated a few years down the line.
    A bit like how I loved da9000 when it was released and thought it was the nicest group set to date but in 2022 it looks a bit duff.

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