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Have they not said they do not care what their ADs are doing as long as they do it quietly.
I don't think that's the case - from the little they say on the issue it sounded to me like they were very strict on it.
What they definitely do is leave the job of allocation to the ADs. They send stuff to the AD and it is up to them how they decide to allocate it to customers. Rolex doesn't get involved in that. But they don't tolerate either marking up of prices at retail or selling to staff (the latter I was told by a "Rolex ambassador" / sales rep).
You mean publicly caught doing so. If it got out or you admitted too it. And therefore Rolex is forced to do something.
Have they not said they do not care what their ADs are doing as long as they do it quietly.