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Have they not said they do not care what their ADs are doing as long as they do it quietly.
I don't think that's the case - from the little they say on the issue it sounded to me like they were very strict on it.
What they definitely do is leave the job of allocation to the ADs. They send stuff to the AD and it is up to them how they decide to allocate it to customers. Rolex doesn't get involved in that. But they don't tolerate either marking up of prices at retail or selling to staff (the latter I was told by a "Rolex ambassador" / sales rep).
The best way to lose your Rolex AD status is to charge more than retail (say, if you were selling out of the side door), or for the staff to be buying the stock.