As for Fettle, they were saying only a few months ago that they wanted to open 90 stores. Mind, they also say that they have special super secret booking software, but it's just HubTiger, the same as we use. They are basically funded by JustPark so get free/cheap locations. Like so much in the bike industry these days, funded by venture capital.
Right, I was slightly surprised to see that my shop hasn't been mentioned. We opened up Butternut Bikes in a pub in the middle of the pandemic and are cracking along nicely here in Crouch End. The story here sums it all up pretty well - https://bikebiz.com/its-pleasantly-chaotic-and-energetic-butternut-bikes-on-its-north-london-store/
“It’s pleasantly chaotic and energetic” :)
As for Fettle, they were saying only a few months ago that they wanted to open 90 stores. Mind, they also say that they have special super secret booking software, but it's just HubTiger, the same as we use. They are basically funded by JustPark so get free/cheap locations. Like so much in the bike industry these days, funded by venture capital.