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London Fixed Gear and Single-Speed is a community of predominantly fixed gear and single-speed cyclists in and around London, UK.
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andyp
Which we tried with SJS Cycles. The problem being that we produce too much traffic (costly for advertisers) but don't drive enough sales (they don't make their money back).
For the page view count we have, branding from major cycling brands could work. But I'd still need to add a lot of tracking to satisfy their needs to see the money was well spent.
Removing adverts made things faster, more private, more secure... And regular donations from lots of people is more secure a revenue source... The incentives are aligned... You care about this place, and you're funding it.