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Its possible to generate those kind of numbers, but requires some serious focus, something I would guess most of us in the bike industry don't really have, hence why we are in this game.
If their metric's are being calculated/looked at by someone not in the bike industry they'll see the bad days/weeks/months and then start worrying and cutting staffing/wages, not realizing its pretty damn normal to be all over the place, not the kind of industry for reliable/consistent revenue generation, its properly swings and roundabouts.
My best month for the last 5 years has been a totally different month in a different quarter each year. Only logic I can apply is its when the highest number of "all season commuters " bring all their rusty scrap in it and it needs everything replaced instantly money no object kind of a job, 50x of them back to back.
Rumour or from the horse's mouth? They seemed to be doing ok.